Have you ever thought about sitting down and writing a letter to your potential voters? Even if it’s only a few paragraphs long (the average attention span of most Americans is pretty short these days) it can be a highly effective method of making a connection with an individual voter. Now imagine that letter typed out on a nice piece of paper, black ink, and your signature looking very real in blue ink. Now we’re talking!
Postcards are a wonderful medium for delivering a concise message that you can present clearly and completely in a small space, but they lack the personal touch. A letter on the other hand is where you get to tell your story, do your convincing, and let people know what you stand for. Make your letter interesting so that it draws your reader (and potential voter) into your story.
Here are a few tips for writing a great letter to potential voters:
Personalize your letter. Don’t use the phrase “Dear Voter” or something as impersonal as “Dear Sir or Madame”. Although personalizing your letter may cost a little more, doing so shows you care enough to know the name of the person you’re writing to. You can’t always personalize your letters, but try to do so when you can.
Sign every single letter by hand! (Just kidding) We can print your letters on our digital presses and print your signature in blue ink, giving your letter that personalized, hand signed look. Even the most discriminating examiner won’t be able to tell that it was printed on by a machine.
Use everyday language. The quicker the letter gets boring the quicker they stop reading. Keep your copy relatable and to the point. Offer solutions more than you talk about problems.
Ask for the vote! Don’t forget to ask your reader and potential voter for their vote. Tell the reader that their vote counts and you need them to support you by voting. You may even offer up a phone number where they can contact someone at your campaign office or you personally, if they have any questions.
Don’t forget the PS in your letter! the PostScript is one of the most important parts your letter in a letter to your mom, the PS is most likely to be an afterthought, something you forgot to mention in the main part of the letter. In a political mail letter, the PS is a powerful sales tool.
Tests have proven that people who read political mail letters don’t start by actually reading the letter; they skim it quickly.and the first thing actually read is the PS. Mention your biggest benefit and then hook your voter with something like tax cut or any other issue that may be important at the moment.
Keep in mind the political mail campaign is like a blindfolded boxing match. You never know how much mail your opponent is sending out so you need to staytop of your campaign and do it you can to make sure that you’re reaching the voters you want to reach.